Category: Marketing Blog

What next?

At the end of the summer, I decided to take some time out. I am now firmly back in the saddle and looking for my next…

A ‘Customer Shop’ for your business

I can help you build a ‘Customer Shop’ for your business. Somewhere you can buy your customers from, at a known fixed cost. The first thing I…

Does your website pass the ‘Einstein Test’?

It’s vitally important you keep your marketing message as simple as possible. So simple, a child can understand what you do, and how you help people….

The Tipping Point in Marketing

I have just finished reading this fascinating book by Malcolm Gladwell. The 250 pages pull you into the murky depths of human nature and, one…

The importance of Outreach

It is commonly agreed that when it comes to digital content, there are three main distribution types. 1: Owned These are all the channels that…