What’s your story?

Avoid information overload – let me help you structure and prioritise your message. I’ve seen what works, and what doesn’t – let’s make your copy work for you.

Are you overloading potential customers with information?

Today the average web user wants ‘grab and go’ copy – they want to get the information they need and move on.

By far the biggest issue with most websites is information overload. Their main landing pages try and shout everything at once, and when potential customers feel overwhelmed and don’t get the answer they are looking for, they will simply click off to one of your competitors.

It’s vital your message has a clear hierarchy. When you are trying to attract their attention you only have a few seconds to make your case, focus on emotional messaging and just a couple of key selling points. As you gain their interest and they agree to give you more of their time you can start to lead them down a path, revealing as you go, all the other great things about your product or service and why they should buy from you.

I can help you:

  • Help you structure your message hierarchy and consistency
  • Research what questions your customers are asking
  • Review and test the copy on your main landing pages
  • Identify the main user journeys on your website and make sure your copy and messages fit the questions they are asking

If you think your overloading your customers with information the please give me a call. It’s a quick fix and can immediately improve conversion rates and sales.

I also offer a copywriting service, see some examples here.